SB405

Senate Bill 405 proposes amendments to the Arkansas Online Marketplace Consumer Inform Act, which regulates transparency and verification for third-party sellers on digital platforms. The bill extends the deadline for online marketplaces to verify information provided by high-volume third-party sellers from three days to ten days. It clarifies the methods platforms may use to verify seller identity, including government-issued identification and reliable electronic documentation. The legislation refines the requirements for disclosing seller identity, physical addresses, and contact information to consumers. Additionally, it adjusts provisions for partial disclosure when a seller lacks a dedicated business address or telephone number. It also mandates that marketplaces provide a clear reporting mechanism for consumers to flag suspicious activity on their platforms.